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   Financial District Dental Care Brochure

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Tri-Fold Brochure
(Front Cover)


Financial District Dental Care
San Francisco, CA

This fee-for-service, restorative and cosmetic dental practice has been servicing San Francisco's Financial District for over 30 years.  The client need to re-brand and market themselves to busy professionals in an increasingly competitive marketplace.

At the core, this practice services busy working professionals and we needed to re-establish them as the premier dental service provider in the area.  In addition, given recent consumer awareness about transforming smiles from reality make-over shows, there is also a heightened interest in cosmetic dentistry that we needed to leverage.


We researched and drafted a comprehensive marketing and branding strategy for Financial District Dental Care (FDDC) to implement in a year's time.  The branding focused on servicing busy professionals, with the tagline:

Your Time.  Your Needs.  Your Smile.

Materials developed for FDDC included a client needs based brochure that focused on what the consumer may need to remedy their smile or oral care concerns so that clinical procedures as crowns, veneers, bonding, etc. is in context and understood.  Anchoring this brochure is a 'needs based' chart that let prospective clients find the appropriate procedure that is right for them.  See FDDC ad campaign.