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Insert Sheets for Capability Presentation Folder


Diversified Food Network, LLC
Salinas, CA

Diversified Food Network (DFN) LLC is a new, fresh produce procurer and processing company that supplies conventional and organic produce to retailer and food service markets.  Given that the company was in start-up phase and had limited budgets, the Hom Team was asked to come up with a basic package of "must-haves" for the company.


The Hom Team developed the following branding tactics for this young company, working under tight budget constraints.  The goal was to create a high-end look for a new, fledging company.

  • A series of full-color sheets, inserted into a customized folder about this company, their key executives, products & services, and plant & facilities.
  • Logo package that showcased an icon to mark the company's African American roots.
  • Templates for stationary, labels, etc. developed in MS Word so that the client can output at will.
  • Website that utilized a pre-packaged template; new content and adapted it for the client, saving them the cost of having an unique website designed.