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The Banyan Tree Project
San Francisco, CA

The Banyan Tree Project is a national initiative involving major urban cities uniting together to raise awareness in the Asian & Pacific Islander Community around the issue of HIV/AIDS.

The symbol of the banyan tree was used as it was the tree under which Buddha had gained enlightenment.  We designed a logo that featured the banyan tree as an icon in geometric shapes that symbolize order and balance in Asian diagrams.

Additionally, the tagline of "Rooted in Acceptance" was developed by the Hom Team to connect that only through familial acceptance can people who are at risk or living with HIV/AIDS can thrive.

As part of the corporate identity package, we also developed

  • Stationary templates on MS Word so that the Client
    can output at will
  • Labels
  • Folders