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Photo Still from national TV
Public Service Announcement spot
(Click on photo to view spot)
The Banyan Tree Project
San Francisco, CA
The Banyan Tree Project is an initiative underwritten by
the Centers for Disease Control (CDC) to raise awareness on
a national level on the topic of HIV/AIDS in the Asian
Pacific Islander (A&PI) communities.
Led by A&PI
Wellness Center of San Francisco, five major urban cities
participated in the project in its inaugural year:
Boston, Chicago, Honolulu, Los Angeles,
San Francisco, and Washington DC.
The goal is to reach A&PI families to raise awareness and
promote the message of
anti-discrimination against those living with or at risk
The Hom Team developed many of the campaign strategy and
components to launch the historic First A&PI National
HIV/AIDS Awareness Day on May 19th, including:
- Developing and producing two Public Service
- Gaining local and national distribution of the PSAs
with broadcasters, national cable networks, and on the
direct-to-the home platforms--over 80 million TV house
- Website design and development for client
- Branding--developed logo, tagline and campaign
- Collateral materials.
- Media and public relations for participating cities.
- Event coordination and securing A&PI talent.
- Overall project management.